• Certified RAW AGENT Logo




    the most seller friendly listing program in existence.



  • Finally, a Program Designed for the Home Seller, Not the Realtor!

  • The RAW AGENT™ Listing Program

    Gratuity-Style Commission

    Wouldn't it be nice if you could decide your commission rate AFTER your home sold, instead of before? Now you can. Welcome to the next-level of seller-friendly commission plans. You're gonna love this. Here's how it works.

    100% Money-Back Guarantee

    If you're not happy at all, you don't pay a dime. Seriously. This guarantee is built right in to our gratuity-style commission plan... if you're 0% satisfied, you pay us 0%.

    No Upfront Fees

    Many agents charge upfront fees so they can make money whether your home sells or not. They can fail at the job you hired them for and still come out ahead. This just doesn't make any sense to me, and it doesn't make sense to any seller I've ever talked to. Stay away from agents that charge you upfront fees.

    No Transaction Fees

    It is very common for agents to tack on $500 transaction fees, on top of the commission they're already charging you. Why? The same reason car dealers add all those fees when you buy a car, to make more money. We don't like to be nickel and dimed, and we don't think you like to be either.

    Cancel Anytime with Zero Fees

    Thankfully, many agents are finally now offering cancel-anytime policies. But unfortunately, many are charging cancellation fees, some as high as $1,000. With us, you can cancel your listing at any time, for any reason, with no fees whatsoever.

    Sell Your Property Yourself, While It Is Listed, and Pay No Commission.

    If you find your own buyer through your own marketing, you can cancel the listing and pay us nothing. Or, if you want our help, we will help you negotiate the contract and manage the transaction for just 1% of the sales price.

  • The RAW AGENT vs Other Agents

    RAW AGENT vs Other Agents Comparison Chart
  • How Does the Gratuity-Style Commission Work?

    At closing, you will fill out a short 10 question survey, rating your level of satisfaction in 10 different areas, such as communication promptness, negotiating ability, and pricing expertise.


    In each of the 10 areas, you will rate us on a scale of 0 to 10 (0 is lowest, 10 is highest). The answers are then added together, resulting in one overall satisfaction score, with 100 being the highest possible score and 0 being the lowest possible score.


    The listing commission amount you pay is our standard listing-side commission rate (4%) multiplied by your overall satisfaction score.


    For example, if your home sells for $200,000, then our standard listing-side commission of 4% is $8,000. Here is how different overall satisfaction scores affect the listing-side commission amount...

    • 100% score: 100% x $8,000 = $8,000

    • 97% score: 97% x $8,000 = $7,760

    • 90% score: 90% x $8,000 = $7,200

    • 50% score: 50% x $8,000 = $4,000

    • 10% score: 10% x $8,000 = $800

    • 0% score: 0% x $8,000 = $0 (zero)

  • "Don't Get a Raw Deal, Call the RAW AGENT!"

  • Schedule Appointment

    To schedule a free consultation about selling your home, just fill out the form below and we'll be in touch soon. Thanks! :-)

  • The RAW AGENT Story

  • Meet The RAW AGENT Group

    John Morley

    John Morley


    Originally from Orlando, John has lived in the valley since 2002. Before falling in love with real estate, he was a software developer and earned a Bachelor’s degree in Software Engineering from Auburn University. John has one daughter and one son.


    In 2009, John was selected by Realtor Magazine as one of their “30 Under 30”. The National Association of Realtors handpicks 30 agents for this award each year out of the 65,000 Realtors nationwide under the age of 30.


    Email: john@rawagent.com

    Phone: 256-382-3737

    Laurelyn Carter

    Laurelyn Carter

    Director of Operations

    With roots stretching into Mississippi, Laurelyn has spent most of her life here in the valley. Before earning her Bachelor’s degree in Psychology from Athens State University, she gained 4 years of experience with marketing in the music industry, and another 4 years acquiring valuable skills in computer technology as a software tester. Laurelyn has one daughter, and her hobbies include playing the guitar and piano.


    Email: laurelyn@rawagent.com
    Phone: 256-382-3737 x682

    Shelby Stricklin

    Shelby Stricklin

    Certified RAW AGENT

    As a Huntsville native and a daughter of well-known custom homebuilder, Steve Stricklin of Stricklin Custom Homes, Shelby feels she's been in the industry “her entire life”.


    She officially began her career in 2005 and spent a few years specializing in on-site sales and commercial real estate. She then joined John’s team in 2013 as a Buyer Specialist and quickly formed a team of top agents to assist her. In the fall of 2015, John asked her to become his Listing Partner and Director of Sales, and she knew she’d really found her niche.



    Email: shelby@rawagent.com
    Phone: 256-694-1978

    Darin Windham

    Darin Windham

    Certified RAW AGENT

    Darin was born and raised in Enterprise, Alabama and earned a BS degree in Accounting. He brings with him over 15 years of sales and management experience, working with home owners and home builders in the HVAC industry. In addition, he has owned and operated Windham Entertainment, Inc for the past 10 years, alongside his wife Marianne, who is a prominent business leader and volunteer in the non-profit and arts communities. You may also recognize Darin from his onstage appearances where he often serves as emcee for several organizations, as well as performing in local musical theatrical productions. Darin enjoys travelling with his wife, playing guitar, sports and spoiling their four-legged furry oversized children Mogli and Paloma.


    Email: darin@rawagent.com

    Phone: 256-652-9032

  • Client Reviews

    Clay and I wanted to say thank you for all of your hard work selling our house. You certainly lived up to your advertisement! You completely took care of us. You made selling our home so effortless for us. With everything happening at once, it was truly a blessing to have you working so hard and quickly for us. We are very grateful to you and your team. Thank you! – Clay and Amanda McNichols

    John Morley and his professional realtor team are by far the best I’ve ever had the pleasure of doing business with. He is a man of his word when he says he will find a buyer for your home or investment property. I should know, I’ve had both and the Morley Group came through time and again. Thank you John! – Paul and Juliana Johnson

    We are writing to say “Thank you.” We appreciate everything you did in the sale and closing of our home. It wasn’t an easy sale, by any means, and we can’t tell you enough how thankful we are for the records you keep and the choices you made in making sure that it closed and was good for us and the buyers. We are hoping that the buyers really enjoy the home. Thank you. You did what you said you would do and we appreciate it. – Rovin Jr and Loretta Rhodes

    Thank you again so much for all of your work on getting my house sold. It was so much easier than I thought it could be once I listed the house with you. Your team showed professionalism and excellence from the listing to the close. I used to worry about that house every day, I appreciate you taking that burden away. – Jason Edwin Dees

    Just wanted to thank you for selling our house. The experience was completely to our liking, thank you for your service and your advice along the way. Your team gave us great support and we really liked the terms of our business arrangement, I hope your paradigm catches on. – Randy and Neelam Strom

    In less than three weeks John sold our house for 99% of the list price. We were extremely satisfied with the level of service he provided and with the efficiency that he displayed. We would recommend him to anyone that is wanting to sell their home quickly and easily. – Michael and Toni Cassidy

    We had been trying to sell our house by owner for three weeks before we met John. He brought a qualified buyer to the table, he got us the full price that we were asking, and he made the whole process hassle-free! – Charles and Kathy Hickey

    We hired John to help us buy a new home and sell the house we were living in. After just 10 days on the market, he sold our house for full price. Thanks John! – Roger and Sandi Kitchen

    John sold our house in 22 days for full price! We could not have been happier. He communicated with us often throughout the listing period, and kept us updated with feedback from potential buyers. He made the whole process feel so easy! – Michael Webber

    We tried selling our home ourselves. It went pretty well, at least until an offer came in. Because we didn’t really know what we were doing, we managed to lose the offer entirely. And the next one! When we hired John, he helped us stage and price our home correctly. We had another (much higher!) offer in less than two weeks, and this one actually went to closing. – Chris and Ranny Maurer

    Thank you for all your work on making this happen! We really do appreciate how you’ve kept us informed every step of the way, given us wise counsel, and made this an enjoyable experience. Thanks. – Dan and Mary Brown

    We had a wonderful experience with the Morley Group. From our initial meeting to our closing, John and his team were always responsive and helpful. They advised us on everything from staging the home for showings to setting an appropriate price. We quickly had two full price offers! – Keith and Jennifer Edwards

    Our house was located atop Green Mountain providing John with a challenging market analysis. His research was solid and he worked with us to determine a fair price. The web-based listing was very appealing and the feedback received from showings provided confidence that the asking price was on target. The house was under contract in less than 30 days and we received a fair price. John and his team were professional, courteous, accessible, responsive, and a pleasure to work with. – Bill and Cathy Lapenta

  • Contact Us


    The RAW AGENT Group

    at Keller Williams Realty


    809 Shoney Drive, Suite 108

    Huntsville, AL 35801


    Phone: 256-382-3737

    Fax: 1-888-307-6732

    Email: contactus@rawagent.com